{"id":22955,"date":"2023-01-16T15:58:48","date_gmt":"2023-01-16T14:58:48","guid":{"rendered":"https:\/\/blog.easy-delivery.com\/?p=22955"},"modified":"2023-12-01T14:38:09","modified_gmt":"2023-12-01T13:38:09","slug":"commerce-et-marketing-ethniques-faire-de-lorigine-des-consommateurs-un-argument-de-vente","status":"publish","type":"post","link":"https:\/\/blog.easy-delivery.com\/en\/commerce-et-marketing-ethniques-faire-de-lorigine-des-consommateurs-un-argument-de-vente\/","title":{"rendered":"Commerce et marketing ethniques : faire de l&#8217;origine des consommateurs un argument de vente"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22955\" class=\"elementor elementor-22955\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ea09a e-flex e-con-boxed e-con e-parent\" data-id=\"f3ea09a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-663a4fd elementor-widget elementor-widget-text-editor\" data-id=\"663a4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La pratique est encore timide en France. Elle est parfaitement admise aux Etats-Unis. Le commerce et le marketing ethniques r\u00e9pondent \u00e0 un objectif\u00a0: r\u00e9pondre aux besoins et fournir des produits adapt\u00e9s aux caract\u00e9ristiques physiques et culturelles des consommateurs sp\u00e9cifiques des minorit\u00e9s. Si la peau a une couleur, elle est aussi un segment de march\u00e9. <\/span><\/p><p><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline; color: #ff9900;\"><strong>EasyDelivery<\/strong><\/span> vous explique le pourquoi de l\u2019ethnomarketing et surtout\u2026les adresses de sites am\u00e9ricains de soins et produits de beaut\u00e9 les plus en vue\u00a0!\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4e1a91 e-flex e-con-boxed e-con e-parent\" data-id=\"e4e1a91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc455cf elementor-widget elementor-widget-toggle\" data-id=\"cc455cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2141\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2141\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">United colors of USA <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2141\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2141\"><p><span style=\"font-weight: 400;\">Aux origines du marketing ethnique ou ethnomarketing, la politique.<\/span><\/p><p><span style=\"font-weight: 400;\">D\u00e8s les ann\u00e9es 70, les repr\u00e9sentants r\u00e9publicains ou d\u00e9mocrates font un constat simple\u00a0: tous les \u00e9lecteurs ne sont pas \u00e9gaux. Pour \u00eatre \u00e9lu, il faut courtiser les minorit\u00e9s. En miroir, port\u00e9e par l\u2019individualisme, la sph\u00e8re \u00e9conomique a pr\u00e9cis\u00e9 ses cibles, mettant peu \u00e0 peu un terme \u00e0 une uniformisation extr\u00eame des produits. <\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 compter des ann\u00e9es 80, il n\u2019est plus question de convertir les minorit\u00e9s aux go\u00fbts d\u2019une Am\u00e9rique blanche et anglo-saxonne, les fameux WASP (White Anglo-Saxon Protestant). \u00a0Il faut r\u00e9pondre \u00e0 leurs besoins propres. Segment\u00e9, le march\u00e9 se sp\u00e9cialise donc et des groupes de consommateurs agr\u00e9g\u00e9s par souches ethniques se constituent.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2142\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2142\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Billet vert et couleur de peau<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2142\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2142\"><p><span style=\"font-weight: 400;\">Selon le rapport de la Minority Business Development Agency (MBDA) paru en 2001, quatre grands groupes minoritaires sont \u00e0 distinguer aux \u00c9tats-Unis.<\/span><\/p><p><span style=\"font-weight: 400;\">Ils constituent chacun un march\u00e9 propre :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les Hispaniques (Cubains, Mexicains, Portoricains, Espagnols et Latino-am\u00e9ricains\u2026) ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les Indiens d\u2019Am\u00e9rique ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les Asiatiques et les personnes originaires des \u00eeles du Pacifique (Indiens d\u2019Asie, Chinois, Philippins, Japonais, Cor\u00e9ens, Vietnamiens et Hawaiiens) ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les African Americans (\u00ab Africains Am\u00e9ricains \u00bb, ou \u00ab Noirs \u00bb sans autre pr\u00e9cision).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Dans ce dernier cas, on assiste m\u00eame, et notamment \u00e0 New York, \u00e0 une \u00ab\u00a0hyper-segmentation\u00a0\u00bb. Des cat\u00e9gories se forment au sein du groupe pour se forger une sp\u00e9cialit\u00e9 propre\u00a0: Dominicaines et S\u00e9n\u00e9galaises pour leurs salons de coiffure, les Ha\u00eftiens dans le commerce d&#8217;articles de c\u00e9r\u00e9monies religieuses, les Jama\u00efcains et anglo-carib\u00e9ens pour leurs magasins de produits naturels et herbes m\u00e9dicinales\u2026<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2143\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2143\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Une logique qui colle \u00e0 la peau<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2143\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2143\"><h6><strong>Pourquoi ce ph\u00e9nom\u00e8ne est-il apparu d\u2019abord aux Etats-Unis\u00a0?<\/strong><\/h6><p><span style=\"font-weight: 400;\">Il suffit de relire l\u2019histoire du pays pour en saisir les ressorts. L\u2019Am\u00e9rique est une terre d\u2019immigration. Vague apr\u00e8s vague, depuis trois si\u00e8cles, s\u2019est constitu\u00e9 le fameux \u00ab\u00a0melting pot\u00a0\u00bb am\u00e9ricain. <\/span><\/p><p><span style=\"font-weight: 400;\">Si les premiers colons \u00e9taient blancs, les migrants attir\u00e9s par l\u2019american dream sont venus des quatre coins de monde avec en bagage, cultures et couleurs. D\u2019un point politique, l\u2019effet pervers du syst\u00e8me a sans doute \u00e9t\u00e9 atteint sous l\u2019\u00e8re Trump. <\/span><\/p><p><span style=\"font-weight: 400;\">\u00c0 trop vouloir s\u00e9duire une communaut\u00e9 cibl\u00e9e, on prend le risque d\u2019exclure toutes les autres\u2026Jusqu\u2019\u00e0 construire un mur au milieu du d\u00e9sert mexicain. <\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Le business, lui, tient bon et s\u2019en tient aux chiffres\u00a0:<\/strong>\u00a0<\/span><span style=\"font-weight: 400;\">Selon un rapport paru en juin 2022 sur la \u00ab\u00a0Repr\u00e9sentation noire dans l&#8217;industrie de la beaut\u00e9\u00a0\u00bb, les marques d\u00e9di\u00e9es aux personnes de couleur ne repr\u00e9sentent que 2,5% des revenus de l&#8217;industrie de la beaut\u00e9 alors que ces m\u00eames consommateurs sont responsables de 11,1 % des d\u00e9penses totales de beaut\u00e9. La conclusion de ce rapport et d\u00e9j\u00e0 inscrit dans les axes strat\u00e9giques de la plupart des entreprises du secteur. L\u2019\u00ab <em>etnic marketing<\/em>\u00bb s\u2019inscrit dans une logique de d\u00e9veloppement \u00e9conomique.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2144\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2144\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><svg class=\"e-font-icon-svg e-fas-caret-right\" viewbox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 384.662V127.338c0-17.818 21.543-26.741 34.142-14.142l128.662 128.662c7.81 7.81 7.81 20.474 0 28.284L34.142 398.804C21.543 411.404 0 402.48 0 384.662z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><svg class=\"elementor-toggle-icon-opened e-font-icon-svg e-fas-caret-up\" viewbox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Code-barres et code couleur<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2144\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2144\"><p><span style=\"font-weight: 400;\">\u00c0 l\u2019instar de Procter &amp; Gamble et sa gamme de maquillage <\/span><span style=\"text-decoration: underline; color: #ff9900;\"><strong><a style=\"color: #ff9900; text-decoration: underline;\" href=\"https:\/\/www.covergirl.com\/\" target=\"_blank\" rel=\"noopener\">CoverGirl<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, le groupe fran\u00e7ais L\u2019Or\u00e9al a d\u00e9cid\u00e9 de s\u2019attaquer aux probl\u00e8mes capillaires des populations noires et m\u00e9tisses en cr\u00e9ant sa marque d\u00e9di\u00e9e <\/span><span style=\"text-decoration: underline; color: #ff9900;\"><strong><a style=\"color: #ff9900; text-decoration: underline;\" href=\"https:\/\/www.softsheen-carson.com\/\" target=\"_blank\" rel=\"noopener\">SoftSheen-Carson<\/a><\/strong><\/span><span style=\"font-weight: 400;\">. <\/span><\/p><p><span style=\"font-weight: 400;\">Mais d\u2019autres marques g\u00e9n\u00e9ralistes am\u00e9ricaines sont d\u00e9j\u00e0 sur le cr\u00e9neau de l\u2019ethno-cosm\u00e9tique. Elles proposent des produits vari\u00e9s autour de lotions, gommages, shampoings ou lingettes sp\u00e9cialement cr\u00e9\u00e9s pour les peaux noires ou mates. Par exemple, Unilever via <\/span><span style=\"text-decoration: underline;\"><span style=\"color: #ff9900; text-decoration: underline;\"><strong><a style=\"color: #ff9900; text-decoration: underline;\" href=\"https:\/\/www.sheamoisture.com\/\" target=\"_blank\" rel=\"noopener\">Shea Moisture<\/a><\/strong><\/span><\/span><span style=\"font-weight: 400;\"> (la Maison de Karit\u00e9), Johnson &amp; Johnson qui \u0153uvre \u00ab\u00a0pour rem\u00e9dier \u00e0 la sous-repr\u00e9sentation des de l\u2019expertise noire dans l\u2019industrie de la sant\u00e9 de la peau\u00a0\u00bb, notamment gr\u00e2ce \u00e0 sa marque <\/span><a href=\"https:\/\/www.band-aid.com\/products\/adhesive-bandages\/ourtone-adhesive-bandages\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #ff9900;\"><strong>BAND-AID\u00a0 \u00ae OURTONE<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> \u2122 (disponible via <\/span><span style=\"text-decoration: underline; color: #ff9900;\"><strong><a style=\"color: #ff9900; text-decoration: underline;\" href=\"https:\/\/www.walmart.com\/ip\/Band-Aid-Brand-Flexible-Fabric-Adhesive-Bandages-Assorted-100-ct\/22156370?athbdg=L1200\" target=\"_blank\" rel=\"noopener\">Walmart<\/a><\/strong><\/span><span style=\"font-weight: 400;\">). <\/span><\/p><p><span style=\"font-weight: 400;\">D\u2019autres marques sp\u00e9cialis\u00e9es comme <\/span><span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/blackopalbeauty.com\/\" target=\"_blank\" rel=\"noopener\">Black Opal<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, la r\u00e9cente <\/span><span style=\"text-decoration: underline; color: #ff9900;\"><strong><a style=\"color: #ff9900; text-decoration: underline;\" href=\"https:\/\/poundcakecosmetics.com\/products\/cake-batter?variant=39470100381811\" target=\"_blank\" rel=\"noopener\">Pound cake cosmetics<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/www.carolsdaughter.com\/\" target=\"_blank\" rel=\"noopener\">Carol\u2019s Daughter<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"text-decoration: underline; color: #ff9900;\"><strong><a style=\"color: #ff9900; text-decoration: underline;\" href=\"https:\/\/fashionfair.com\/\" target=\"_blank\" rel=\"noopener\">Fashion Fair Cosmetics<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"text-decoration: underline; color: #ff9900;\"><strong><a style=\"color: #ff9900; text-decoration: underline;\" href=\"https:\/\/www.nubianheritage.com\/\" target=\"_blank\" rel=\"noopener\">Nubian Heritage<\/a><\/strong><\/span><span style=\"font-weight: 400;\">\u00a0. Elles s\u2019adressent d\u00e9j\u00e0 aux consommateurs noirs en proposant une large gamme de produits pour toutes les peaux fonc\u00e9es.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b0b306 e-flex e-con-boxed e-con e-parent\" data-id=\"8b0b306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1007679 elementor-widget elementor-widget-text-editor\" data-id=\"1007679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Toutes ces marques proposent un gamme compl\u00e8te d\u00e9di\u00e9e \u00e0 la beaut\u00e9 des peaux noires ou mates. Mais aucune ne livrent en France\u2026Pas de panique\u00a0! Commandez vos produits de beaut\u00e9s pr\u00e9f\u00e9r\u00e9s en <span style=\"color: #ff9900;\"><strong><a style=\"color: #ff9900;\" href=\"https:\/\/blog.easy-delivery.com\/en\/comment-passer-des-commandes-avec-easy-delivery\/\" target=\"_blank\" rel=\"noopener\">France m\u00e9tropolitaine<\/a><\/strong><\/span> or in <a href=\"https:\/\/blog.easy-delivery.com\/en\/comment-commander-aux-etats-unis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #ff9900;\"><strong>the United States.<\/strong><\/span><\/a>. <\/span><span style=\"text-decoration: underline; color: #ff9900;\"><strong><a style=\"color: #ff9900; text-decoration: underline;\" href=\"https:\/\/blog.easy-delivery.com\/en\/comment-passer-des-commandes-avec-easy-delivery\/\" target=\"_blank\" rel=\"noopener\">Easy Delivery delivers worldwide<\/a>.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La pratique est encore timide en France. Elle est parfaitement admise aux Etats-Unis. Le commerce et le marketing ethniques r\u00e9pondent \u00e0 un objectif\u00a0: r\u00e9pondre aux besoins et fournir des produits adapt\u00e9s aux caract\u00e9ristiques physiques et culturelles des consommateurs sp\u00e9cifiques des minorit\u00e9s. Si la peau a une couleur, elle est aussi un segment de march\u00e9. EasyDelivery [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23064,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-22955","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-idees-shopping"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commerce et marketing ethniques : faire de l&#039;origine des consommateurs un argument de vente - Easy Delivery<\/title>\n<meta name=\"description\" content=\"Le marketing ethnique r\u00e9pond \u00e0 un objectif : fournir des produits adapt\u00e9s aux caract\u00e9ristiques physiques et culturelles des minorit\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.easy-delivery.com\/en\/commerce-et-marketing-ethniques-faire-de-lorigine-des-consommateurs-un-argument-de-vente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce et marketing ethniques : faire de l&#039;origine des consommateurs un argument de vente - 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